FACT SHEET
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Broadcasting since |
1 July 1995 |
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Radio advertising experience |
15 years |
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MISSION
l To inform, educate, entertain and provide companionship.
l To reinforce basic values, recognizing every individual’s purpose and gifts as being the ingredients that form the unique character and expression of our community.
NEW FREQUENCY
On 1 July 2005 the frequency changed to 93.6 FM, with an increased output of 100 watts, dramatically expanding the area of transmission and improving the saturation of the broadcasting area.
With the new frequency we are able to reach selected areas of Cape Town including the northern and southern suburbs. Other areas include Villiersdorp, Caledon, Hermanus, Gansbaai, Struisbaai and Bredasdorp.
WEBSITE & BROADCASTING VIA THE INTERNET
Radio Helderberg started broadcasting via audio-streaming on 28 March 2008, reaching many more listeners outside the Helderberg footprint: locally, nationally and internationally on www.radiohelderberg.co.za
CHARACTER
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Format |
A family orientated station with an apolitical policy. |
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Languages |
English (40%), Afrikaans (40%) and Xhosa (20%) |
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Broadcasting Style |
Music with magazine-type inserts such as interviews with artists and interesting people, a diary of local events, sponsored features, competitions, news and weather. |
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Music Genres |
Adult contemporary easy-listening. Niche programmes: jazz, classical, gospel, South African artists, Top 30, boeremusiek (folk music) and rhythm and blues. |
LISTENERSHIP
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Broadcasting Area: Helderberg |
Somerset West, Strand, Gordon’s Bay, Grabouw, Sir Lowrys Pass, Nomzamo, Lwandle and Macassar |
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Independent research (Survey Workshop July 2006) |
237 out of a sample of 599 listen to Radio Helderberg. Based on these figures and an approximate population of 169 767 in our footprint area (Statistics South Africa Western Cape and the Demarcation Board), the listenership of Radio Helderberg amounts to 67 169 or 39.6% of the local population. These figures exclude the additional listeners outside the footprint area. RAMS (February 2010) show 42 000 regular listeners. |
LISTENER PROFILE
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Gender |
Female 68% Male 32% |
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Language |
Afrikaans listeners are in the majority, but 89% of listeners are satisfied with the language mix of 40% Afrikaans, 40% English and 20% Xhosa. |
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Age groups |
16 – 24 yrs: 18.6% 25 – 34 yrs: 23.6% 35 – 49 yrs: 34.5% 50+ yrs: 23.3% |
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Listeners LSM * |
LSM 1 – 4: 20.9% LSM 5 – 7: 16.3% LSM 8 – 10: 12.8% |
(*50% refused to disclose income status & therefore not included in the LSM figures.)
CONTACT DETAILS
Contact person Erna Ridge (Station Manager)
E-mail Click here to contact the Station Manager
Physical address Garden Paradise Maxi Farm, Somerset West Business Park
c/o N2 and Hazelden Drive, Somerset West 7130
Postal address PO Box 5509, Helderberg 7135
Office telephone 021 – 852 7483/4
Office fax 021- 852 7482